Obvira Hardtimes Scripts

Role: Scriptwriter

Objective: Create relatable, action provoking scripts to advertise on social media.

Audience: Parents with teething children, especially mothers who find themselves struggling through the teething phase and looking for natural and safe teething options for their children.

Strategy: To create relatable scripts that make mothers feel seen, understood, and not judged. And with this feeling of being seen and understood, comes the desire to solve their problem in a natural, guilt free way. This then leads the potential customer to want to learn more about Obvira, their product, and ultimately choose to purchase their Mama’s Teether roller.

Deliverable: Two video scripts. One script utilized 3 different headlines for advertising purposes, with the same body. The second script utilized one headline and one body. In addition to writing the scripts, I also pulled content from their content catalogs to assist in the desired format of both videos.